How much time do you put into planning your fundraising campaigns? Do you have enough detailed information about your donors to make the most of your next campaign?
Payments2Us allows you to have comprehensive data on your donors and their donation patterns to help you make your fundraising campaign as successful as possible. This article provides some examples of how to integrate Payments2Us when you are planning your next campaign.
Visualise your fundraising campaign
A successful campaign has the right mix of communication, a sense of urgency, a call to action, realistic goals, is easy to donate to, is engaging and focused. The creative part of your campaign is all up to you! You have the best understanding of your organisation and its donation requirements.
Understand your target market
Who are your donors and what are their donation habits? If you are using Payment2Us, you will have a comprehensive understanding of your donors based on their history.
- Are they members of your organisation?
- Have they donated before?
- Is there a pattern to their donation amounts?
- Are they individuals or from a corporate organisations?
- Have they attended an event but not donated?
- Have they brought something but not donated?
Understanding your donors will help you tailor a campaign towards them. It will allow you to modify the message style and address their donation patterns.
Set up factors to measure
Fundraising campaigns need reasonable goals to measure the extent of their success. Here’s some examples of what you can measure using Payments2Us and Salesforce:
- Total number of donations
- What each type of donor will give
- Which communication channel is best
- Which wave of messaging had the best response
- Average donation
- How time elapsed between communication and donation
- The difference between different campaigns or years
Plan what you want to measure at the start of your campaign to help analyse the results and to keep a process of continuous improvement happening for your next campaign.
Plan your message
Putting together the information you have about your donors that you have collected in Payments2Us, you can tailor your engaging message to match their requirements.
Do they have a preference to where they like to read about your campaign? Select the communication channel that suits them best or consider if a multi-channel is needed.
- Social media
- Direct Mail
These channels can even be broken down by donor segments. Some donors may prefer a letter whereas other donors may prefer social media or SMS. Breaking the donors into segments can also save on postage. We’ll cover segmentation in our next blog post.
Time your message
Consider multiple waves of messages and the right timing of each. A review of donation patterns in Payments2Us can reveal the best time to release your message for maximum effect.
Ask for the right amount
Based on previous donations, you can set an amount to be pre-filled in on the online form you’ve set up in Payments2Us using URL Tokens. These provide a unique link designed for your donor and can automatically fill in the form with their details and the ask amount so all they need to do is fill in their payment details and click the donate button. This is just another way to make it easier for you and for your potential donor.
In our next blog article, we’ll be looking at How to Run a Fundraising Campaign using Payments2Us. We’ll examine campaign hierarchies, segmentation, Payments2Us set-up and the tools that can be integrated into your next campaign.